We’re not going to dress up pretend jobs as real ones. These are concepts for made-up Winnipeg businesses, built to show how we’d think about a project like yours and what it would cost to start.
These are illustrative concepts. The businesses are fictional. Any phone numbers use the 555-01xx range and any domains end in .example.
Sample concept, not a client project
Kettleby’s old site is one long page with a phone number. After hours, nobody can ask for a visit, and the owner can’t change the service list without calling someone.
What it shows: How a small service business gets a site that works at 9 p.m., without turning into an online scheduling system it didn’t ask for.
kettleby-plumbing.example
Sample concept, not a client project
This sample does not handle real patient data. It’s a concept only, with no health-data compliance claims.
New patients fill in paper forms in the waiting room, and referral letters arrive by fax and email. Front-desk staff retype it all.
What it shows: How we’d scope a web app: one clear job, a short list of user roles, and a firm line between version one and later ideas.
wexcombe-physio.example
Sample concept, not a client project
Orders come in through the online shop. Someone copies each one into the accounting software and then into the stock spreadsheet. On busy weeks the spreadsheet is wrong by Wednesday.
What it shows: That “automation” is mostly careful rules and good error messages. The clever part is deciding what happens when the data is messy.
ladlow-baking.example
Sample concept, not a client project
The deli sells smoked fish, house sausage and a shelf of imported pantry goods. Customers phone in orders, and the owner takes them on a notepad between customers.
What it shows: That a small shop with a real catalogue can sell online without a big platform, and what outside costs to expect on top of the build.
ostrander-market.example
Sample concept, not a client project
Crews text photos to the office and write notes on whatever’s in the truck. By the time the invoice goes out, nobody’s sure which driveway the photo belonged to.
What it shows: What an MVP is: one core job done properly, with a written list of what’s left for version two.
crewslate.example
Sample concept, not a client projectIllustrative scenario
This is an illustrative scenario. It describes how a rescue like this could go. We’re not claiming we did it.
The developer who built it is long gone. The site is PHP from 2012, the host keeps warning about an old PHP version, and nobody has the admin login. Customers book canoes through it every summer.
What it shows: That a site nobody understands can be looked at calmly. Nothing is touched until you’ve agreed to a plan.
birchwater-canoe.example
No client names, no results, no numbers. When there’s real work we’re allowed to show, it’ll go here, labelled as real.
Sample concept, not a client project
Fictional business Kettleby Plumbing & Heating kettleby-plumbing.example 204-555-0142
Kettleby’s old site is one long page with a phone number. After hours, nobody can ask for a visit, and the owner can’t change the service list without calling someone.
A business website of about eight pages. A page for each main service (drain clearing, water heaters, furnace tune-ups), a service-area page, and a booking request form that emails the shop. The owner edits text and prices in an editor they can use themselves.
How a small service business gets a site that works at 9 p.m., without turning into an online scheduling system it didn’t ask for.
Starting price from $3,9005 to 10 pages, editable.
Sample concept, not a client project
This sample does not handle real patient data. It’s a concept only, with no health-data compliance claims.
Fictional business Wexcombe Physio wexcombe-physio.example 204-555-0117
New patients fill in paper forms in the waiting room, and referral letters arrive by fax and email. Front-desk staff retype it all.
A web portal. A new patient gets a link, fills in an intake form from home, and uploads a referral letter. Staff see a simple list of who has finished and who hasn’t, and download what they need.
How we’d scope a web app: one clear job, a short list of user roles, and a firm line between version one and later ideas.
Starting price from $9,500
Sample concept, not a client project
Fictional business Ladlow Baking Supply ladlow-baking.example
Orders come in through the online shop. Someone copies each one into the accounting software and then into the stock spreadsheet. On busy weeks the spreadsheet is wrong by Wednesday.
An integration. When an order lands in the Shopify store, the sale is recorded in accounting and the stock count in the spreadsheet drops by the right amount. If something doesn’t match, a short email tells the owner what and why.
That “automation” is mostly careful rules and good error messages. The clever part is deciding what happens when the data is messy.
Starting price from $2,200
Sample concept, not a client project
Fictional business Ostrander Deli & Market ostrander-market.example 204-555-0163
The deli sells smoked fish, house sausage and a shelf of imported pantry goods. Customers phone in orders, and the owner takes them on a notepad between customers.
An online store on WooCommerce. A catalogue of about two hundred products, pickup time slots, and a simple local delivery option. The owner adds and hides products in a couple of taps, so “sold out” can be done between customers.
That a small shop with a real catalogue can sell online without a big platform, and what outside costs to expect on top of the build.
Starting price from $6,500
Sample concept, not a client project
Fictional business Ridgemoor Landscaping & Snow crewslate.example
Crews text photos to the office and write notes on whatever’s in the truck. By the time the invoice goes out, nobody’s sure which driveway the photo belonged to.
A cross-platform mobile app for iPhone and Android. A crew lead opens a job, snaps photos, types or dictates a note, and it all files itself under that address. The office sees it in a plain web list.
What an MVP is: one core job done properly, with a written list of what’s left for version two.
Starting price from $18,000
Sample concept, not a client projectIllustrative scenario
This is an illustrative scenario. It describes how a rescue like this could go. We’re not claiming we did it.
Fictional business Birchwater Canoe Hire birchwater-canoe.example
The developer who built it is long gone. The site is PHP from 2012, the host keeps warning about an old PHP version, and nobody has the admin login. Customers book canoes through it every summer.
We’d start with the $1,200 audit: a written report on what’s there, what’s risky and what the options are. Then probably one of three paths. Patch it, move it to a current stack with the same booking flow, or rebuild it. The owner picks.
That a site nobody understands can be looked at calmly. Nothing is touched until you’ve agreed to a plan.
Starting price $1,200 flatFixes are quoted from the audit.
Tell us what you’ve got. The form has a spot for your current site or files, and it doesn’t take long.
The businesses in our samples are fictional. Prices in CAD, before applicable taxes.